SELLER FAQs

GETTING READY TO SELL

 

Marketing Your Home

 

When selling your home in today’s challenging real estate market, it is critical to select a Realtor who has the tools and experience to meet — and exceed — your expectations. I offer modern and fully customized sales and marketing tools to sell your property at the best price, in the fastest possible time frame.

 

Once we discuss your objectives, I will work with you to develop a custom plan that will utilize those tools and provide the best exposure for your home:

 

* Agent and Broker Networking

 

* Global Network

 

* Web Exposure

 

* Print and Direct Advertising

 

* Negotiation and Transaction Coordination


 

LOCAL AGENT AND BROKER NETWORKING
Now more than ever, relationships are critical in selling and buying property. More than any other source, a real estate agent is responsible for informing a buyer about the home that is ultimately purchased. That is how 34 percent of buyers found their home in 2008*.

Frank Howard Allen (FHA) Realtors have over 100 years of experience building its agent and broker network in Marin County. Agents draw on their connections and use the following methods to attract qualified buyers:

 

Weekly sales meetings in each FHA office allow agents to present new listings and schedule preview showings. These new listings are distributed each week to all FHA agents for cross-market exposure.

 

Multiple Listing Service (MLS)
Information about your property is included in a regional database featuring available properties. All member Realtors access this source on a daily basis.

 

Inter-Brokerage Communications
As a realtor, I interact on a daily basis with agents not only from FHA, but also from other firms to share information regarding listings and client needs. We also use e-mail distribution to deliver information about your property right into an agent’s e-mail in-box.


 

GLOBAL LUXURY SEARCH
FHA is an affiliate of Leading Real Estate Companies of the World™ and the Luxury Portfolio Fine Property Collection™, the international real estate network that participates in more million-dollar-plus luxury transactions than any other single real estate organization. This is a critical tool for buyers who are looking to relocate to the San Francisco Bay Area.


 

WEB EXPOSURE
Eighty seven percent of buyers in California consider the Internet an integral part of their home search process**. In the tech-savvy San Francisco Bay Area, one may assume this number is much higher. In order to reach these critical buyers, I place special attention on distributing all of my listings to the most powerful home search sites on the web.

Every listing will be prominently displayed on FHAllen.com, as well as:

* SFGate.com

* Trulia.com

* Zillow.com

* MarinIJ.com

* LuxuryHomes.com

* Google Base and Google Maps

* CleanOffer.com

* Realtor.com

* Move.com

* HomeGain.com

* SFOpenHome.com

* ReloHomeSearch.com

* Frontdoor.com

 

And if your property is priced above $1,000,000, it will be automatically placed on the most prominent luxury real estate websites:

* LuxuryPortfolio.com

* LuxuryRealEstate.com

* NYTimes.com

* The Wall Street Journal

* Unique Global Estates

 

I will ensure that each listing is enhanced with attractive, professional photographs and a carefully written description designed to highlight the most attractive aspects of your home.

 

In addition, we may choose to utilize other powerful digital marketing tools, such as:

 

* Slide shows

 

* 360-degree virtual tours

 

* Single property websites

 

* Videos

 

Frank Howard Allen's website, FHAllen.com, also provides buyers with custom home search tools. If your listing falls into their saved search parameters, they will be notified via e-mail as soon as it hits the market.

 

Select properties are also displayed on Urban Bay Properties and Lofts Unlimited’s websites:

 

* UbayP.com is of the most trafficked real estate websites in the San Francisco Bay Area

 

* LoftsUnlimited.com was the first real estate website launched in the Bay Area in 1995 and continues to feature impressive search engine placement

 

Buyers also have access to your property when they’re on the go. We have customized our website for the iPhone, and our mobile application allows buyers to see text message a request for more information. They receive photographs and details designed for viewing in a mobile web browser.


 

PRINT AND DIRECT ADVERTISING
I also utilize a comprehensive advertising program, incorporating the most effective publications to provide local, national, and international exposure for your property.

 

Print Advertising

* 7×7

* California Home & Design

* Gentry

* Homes & Land of the Peninsula

* LA Times

* Marin Independent Journal

* The Examiner

* Homes Marin

* Homes San Francisco

* Homes Wine Country

* Homes and Land’s Real Estate Times

* San Francisco Chronicle

* San Jose Mercury News

* Santa Rosa Press Democrat

* Unique Homes

* Wall Street Journal

* Other Local Newspapers


 

Direct Marketing
Direct marketing is an effective method of generating interest in your property among buyers and agents. We will be able to create customized announcements, which are mailed to targeted mailing lists, including prospective buyers, hundreds of homes in your neighborhood, and agents.


 

NEGOTIATION AND TRANSACTION COORDINATION
Once we have a prospective buyer, I will offer strong negotiation skills on your behalf. When the offer is ratified, I will closely manage the escrow period to ensure a smooth transaction.

From beginning to end, I want to make sure your needs are met at every step of the way. Contact me now to learn how we can help sell your home.

 

 

* Source: National Association of Realtors Survey of California Home Buyers, 2008
** Source: California Association of Realtors Profile of Home Buyers and Sellers, 2008